business enterprise

The clothing business enterprise adjusts strategy to turn Tuo for the domestic sale market
1-5 months, my county greatly spins and weaves exit to increase 25.7%, but clothing export the increasing is only 4.8%, the away below textile product average level, export situation to even be inferior to an international financial crisis period, tiny benefit clothing export have no benefit can diagram, pour to make the my county clothing business enterprise independence created a card, expand for the domestic sale marketThe wedding dress.

"There is order, the nobody does;Someone does and has no money to earn."This is the Mao business enterprise executive outside a clothing to feel deeply about this year generalizing of outside Mao situation, " this year, clothing export the business enterprise is hard up."

The exclamation of that executive refracted my county current clothing export circumstance.Reporter the bureau learn of from the county business, 1-5 months, my county greatly the spinning export sum is USD 3,320,000,000 and increase 25.7%, among them clothing export is USD 140,000,000, increase 4.8%, the far away below textile product average level, even return low the same period increase in 20098.8%."Since this year, increase widespreadly and a little bit quickly in the outside Mao export under, but my county clothing export fell among'slight cold winter'."County business relevant representative director in the bureau says.

The tiny benefit clothing export has already had no benefit can diagram

Greatly spin and weave to export situation under more optimistic circumstance at present, why does my county Mao export outside the clothing encounter "slight cold winter"?"Get into 2011, after various disadvantageous factor of synthesize to ferment, the outside Mao is all the difficulties, while the clothing export of my county tiny benefit is also a first hit."My county one industry insider analysis says.

Be engaged in clothing export trade for 10 years of Lee always tell a reporter, clothing export business enterprise from receive an order beginning until finally deliver goods to generally have a few periods that the months don't wait, here in a few months, the cost motion brings business enterprise unexpected risk, looks like beneficial smooth order while usually making a contract and has already had no profits space while arriving to finally deliver goods.

The reporter investigates and discovers, the material price rise was very big and used work at first difficult raised with wages, rate of exchange the bottom adjusted etc. many factors, a lot of customers with regardless lately old Mao business enterprises outside the clothings, its profit margin very difficult more than 5%, especially rises in the cost the pressure squeezed under, the profit margin declined to 1%-2% and had of even was zero profitses.Coming from international consumption purchasing power is in addition not strong, the competition pressures of Vietnam, India etc. low cost region increase etc. the international market"dual" pressure and also gave me the county Mao export outside the clothing to bring a disadvantageous factorTracii Guns.

The industry insider points out that the present condition of the clothing export business enterprise"have a list not to dare to answer", explain participate in with the low cost comparison advantage the international competition ability cooperates of the ages gradually end and get into high cost, tightly control of development period, the realistic condition forces our clothing business enterprise not ability is beaten world by cheap product and request a business enterprise well timed but move ground speed independence innovation, realization from stick card production toward the change of independent brand.

The independent brand expands a for the domestic sale market

Lately, Be located on the Lyu town in summer more Wang Zhi Yi's limited company successfully registered to apply for "elder brother originally city" men's wear trademark."This trademark mainly is contribute efforts to the for the domestic sale market, the idea is being a man trustworthiness market and is just preparing into a local market."More Wang Zhi Yi is particularly one to major in Europe and America market seller men's wear export business enterprise, that representative director tells a reporter, abroad of economy turn warm the speed not equal to domestic, especially the EU, American etc. high level market buyer face huge funds pressure, the outside Mao export condition of the market disappears optimism, is this, the business enterprise's choice for the domestic sale market, is aftertime the business enterprise new development directionPrice overseas France.

The Lang a kind of insect that resides my county clothing export ex- row Er ·the Wei Di system dress limited company also adjusted business enterprise development strategy last year, particularly developed a local market and raised Cuo continuously:"Only degree" and"only think" is two brands and position for the 20-40-year-old man, and the lord push recreational men's wear and invest more than 10000 dollarses 400 to try water Tao treasure this year company city net store, in the meantime return go into halt Ao body center Zhejiang article building in Peking.In addition, my county a Mao business enterprise outside the clothing that has scale rather also opened upscale ladys' wear brand of 5 in homes in the grounds, such as Peking and Hubei...etc. monopoly store.